Mrs. H and her gate

If ever there was a Christmas to look after one another, 2020 was the one. A year where we all got closer to our homes, our families and our neighbours. So for Irish DIY and homewares store, Woodie’s, we told the story of how a simple act of homemaking turns into a beautiful act of kindness from one neighbour to another.

I’m happy to say that the good folks at CreativePool have ranked Mrs. Higgins in the top 10 Christmas ads of 2020. And research by System1, which measures advertising effectiveness with audiences, ranked our Woodie’s ad in the Global top 5 of 2020. Not bad for an unknown brand outside of Ireland.

Executive Creative Director: Jen Speirs

Creative Director: Shay Madden

Art Director: Siofra Murdock

Production Company: Butter

Director: Zak Emerson