REDBREAST DOMESTIC ABUSE SOCIAL CAMPAIGN.
Domestic abuse was on the rise due to excessive drinking in a world stuck in coronavirus lockdowns.
But how can a polite and charming Redbreast do the responsible thing to highlight this problem? Well, by changing it's feathers.
We created a series of images for Instagram which reminded our Redbreast audience that when we drink too much, everyone has the potential to become nasty. By changing our charming and iconic Robin into a bird we all recognise as mean or nasty, we were able to promote moderate drinking at home.
Art Director: Siofra Murdock
Copywriter: Robert Cummins
