Meet Christy, ‘The Crinkler’
The story behind the campaign comes from the simple fact that crisps as intense as Hunky Dorys couldn’t be made using the ‘usual’ methods. There’s an undeniable passion behind each taste battering sensation. And that passion comes from a very special employee working on the Hunky Dorys’ production line. He’s known as ‘The Crinkler’.
Art Director: Siofra Murdock.
Copywriter: Me.
Creative Director: Shay Madden.
Executive Creative Director: Jen Speirs.
Director: Chris Balmond
Production Company: H2 Films